“Design is a relationship between form & content.”
— Paul Rand
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I design experiences without limits on medium, using storytelling to shape how people connect with nature.
Guided by Paul Rand’s philosophy, my projects begin with a concept, refined through design thinking and realized through hands-on execution. I leverage visual storytelling to translate complex ideas into engaging, accessible diagrams for collaboration across disciplines, and create experiences that connect, inform, and inspire action.
HO is a
DESIGNER
Creating experiences that connect.
Good design isn’t just about aesthetics, it’s about potential. I focus on early experience development in zoos, aquariums, and museum environments, ensuring every design decision I’ve made enhances the guests’ emotional and sensory journey. Featured design projects:
Renovation of The Formosan Animal Area
Creating concept designs to support architects’ master planning and developing schematic designs for the visitor experience across the entire area at Taipei Zoo.
Fairiquarium
A dark ride that narrates the journey from a coastal town to the unique deep-sea kelp forest, where visitors can encounter fairies.
Special Shell @ Lanyang
Designed all exhibition displays alongside zoologists, revealing the hidden beauty of mollusks.
HO is a
STORYTELLER
Writing that inspires, engages, and transforms.
With professional writing experience, I work with architects to bridge ideas through visual storytelling, making complex concepts clear and engaging. In themed environments, I’ve seen how narratives shape the relationship between guests and spaces, making a place unique and unforgettable. Featured storytelling projects:
Nahni Ridge
Where Western history meets mystical legends, offering authentic daytime experiences and supernatural light shows by night.
Snow Chasers’ Dulice Sazon
Redesign a Cuban ice cream food truck, with a story.
Passage on the Wings
A museum-style airport designed to illustrate the aviation narratives of both birds’ evolution and humans’ technology.
HO is a
PRODUCER
Turning vision into reality.
Creative visions need structure to become a reality. I bring together teams across disciplines to produce museum and aquarium exhibitions, ensuring ideas stay true to their concept. Projects I’ve served as a producer:
Biofluorescent Party
Collaborated closely with the construction team to create engaging, playful, glowing effects, always prioritizing animal safety.
COMMUNICATIONs
Integrated an 80-person team as project director during the pandemic and was awarded the CA's Award of Excellence in 2021.
Botanic Design Projects
Designing from concept to construction for private gardens, paying attention to details for landscape and aquascape construction, and long-term maintenance.